Both use sunburst dial and have pretty much the same design language. Just 150 pieces of the Zenith Chronometer Revival Liberty watch will be made. If you want another example of Zenith taking cues from different brands, look at the Rolex Cellini and Zenith's new Captain Moonphase. Earlier this year, it released the Chronomaster Revival Shadow watch in dark tones. After all, Hublot is never going to replace AP and Chronoswiss can never be on par with Breguet. Sure, you are going to sell more than usual but none these watches are going to become iconic. Tornare will definitely make the brand hot again in the short term but I am not too sure if this is good move for them in the long run. The Chronomaster Revival Shadow is much akin to the Zenith chronograph prototype from the 1970s that featured a blackened. From a price standpoint, I feel that Omega is a better luxury brand now due to higher pricing and I also feel that Zenith wants to comes down a tier and compete with Tudor.Ģ) These new directions from Mr. I feel that Zenith is diluting its brand name by making it perhaps too accessible. For me, I am very divided in Zenith's new direction for couple of reasons.ġ) the recent offering from Zenith has been too affordable. So this model sits between the Omega DSOTM and Tudor blackbay dark, which is offered at 12k to 5k respectively. These are both popular models and price is actual set reasonably at around 8k usd. This new 'shadow' model reminds me of the Omega DSTOM or Tudor Blackbay dark.

Tornare (Zenith's CEO) is taking cues from bigger brands like Rolex and Omega in terms of design and marketing.

Chronomaster revival shadow